Internet Advertising Bureau (IAB) released report on US Internet advertising revenues for the first half of 2009. According to the report, Internet advertising revenues were $10.9 billions in the first half of the year, declined by 5.3% compare to the last year during the same period. The revenues were $11.5 billions for first six months of 2008.

Search and display related revenues are on top
According to the report, Search and Display related advertising continue in top two positions in revenue generation. Search ad revenue totaled $5,148 million with 47% of the total Internet advertising revenue. The segment showed an improvement of 1.7% from last year during the same period. When it comes to the Display related ad revenues including banner ads, rich media, digital video and sponsorship, the segment totaled $3,759 million. This accounts for 34% of the total advertising revenue. However, the segment declined by 1.1% when compared to the corresponding period of last year.

Other formats such as Classified ads totaled $1,116 million in revenues declined by 4%. Lead generation format revenues totaled $728 million. And E-mail ad revenues totaled $149 million.

About Pricing models ad revenues
According to the report, Performance based pricing solution is the most prevalent pricing model since 2006 that maintained a strong sequential growth rate. It is followed by CPM/Impression based pricing, which declined as a percentage of revenue over the past several years. Hybrid pricing model has seen the greatest loss in percentage revenue, dipping sharply from 17% in 2004 to 4% in the first six-months of 2009.

In 2004 CPM/Impression based pricing was on top among other solutions with 42% and improved constantly until 2006. However, since 2007, it declined continuously. Moreover, Performance based pricing solution simultaneously increased rapidly to clinch the top share. In 2007, Performance based solutions accounted for 57% and CPM pricing solution accounted for 45%.

In the current year for the first half, Performance based pricing accounts 58%, CPM has 38% and Hybrid related solutions have 4% in the total online advertising revenues.

The drop in online advertising revenues shows that economic crisis can also hit online marketing. During this situation, the growth of Performance based pricing solutions shows that customers are closely watching the results and they are not spending the same as earlier.

Marvist is an online advertising agency providing professional search engine optimization services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

As a seasoned search engine marketing professional, I’ve optimized hundreds of W eb sites over the years. A vast majority of the time, I’m brought into the W eb development process late in the game. ...

Today Internet is a best option for business. All big and small companies have its own websites and also advertise of a product is done by websites. So it is important to high rank your website among major search engines.

Are profitable, top search ranks possible without the help of an experienced search engine optimization company? Can a software package or online miracle site touting testimonials and grandeur guar...

Every websaite needs to consider search engine optimization or SEO services. This will serve as a guide that helps in the improvement of the site, both in its on-page and off-page factors.

The SEO companies follow several process so that the best result can be achieved. Therefore it is always better to hire one rather than trying it yourself.