Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.

Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store.

Advertisement

Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart.

Make the Product Easy to Find

Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want.

Share Availability Early On

Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks.

Streamline the Order Form

Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market research or ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time.

Handling Your Shipping (and Handling)

One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95.

Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again.


About The Author


Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html

Choosing an Ecommerce Shopping Cart

Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. It needs to project a professional image to capture the trust of your visitors. The shoppi

Small Business Web Shopping Cart Software: 7 Reasons Hosted Is Better

Why should you pay for a remotely hosted shopping cart for your small business website, rather than just install a free OpenSource shopping cart on your site?

22 Questions to Ask Before You Use Any Shopping Cart System

Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking.

E-commerce Solution: Shopping Cart Or Web Store?

If you’re planning on opening your own online store, you should make sure that you learn all about e-commerce, so that you can select the best online store builder for your business. One big decision you want to make early on is whether you want your onli

Shopping Carts For The Weary

The chief criteria for judging a shopping cart is the number of credit card processors and shipping services it supports, and the number of people that support *it*.